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Looking to Optimize
You’re at the point where digital marketing is ingrained in your agency operations. You approach it strategically, and generally know what does and doesn’t work for your agency. But you’re also always on the lookout to get even better. Here are some solutions we recommend to help optimize your strategies and tactics, and drive even more leads to your business.
 

Opportunity

Optimize your agency’s effectiveness in local search, including your Google My Business profile.

Provider 

What they can do for you: 

ListAgent offers powerful tools for improving your agency’s local search online presence. It helps ensure your agency is listed on major search engines, voice assistants, social platforms, GPS devices and other Internet directories. And, it confirms that your listings have accurate and optimized information for each site.

Four out of five consumers use search engines such as Google to find local information. So, it’s imperative your agency appears in those local search results.

Exclusive offer:  

ListAgent will help create listings for your agency and provide reporting to help you monitor your progress. It starts with a consultation call with your ListAgent representative. They’ll discuss all the reporting options, explain the results and identify any issues. Your representative will also discuss and recommend ways to improve your Google My Business account. You’ll get recommended next steps and tools (such as links and guides) to help as you learn your way around Google My Business.

ListAgent "Builder Plus" adds on the creation of two Google posts per month to increase your visibility and Google actions. You’ll also receive competitive insights into how your competitors are ranking on Google Maps, and more.

Opportunity

Launch an expert, custom, SEO campaign.

Provider 

What they can do for you: 

SEO is a strategic way of creating content to make your website a more effective digital sales tool. Search Influence’s SEO services help improve your ability to appear more prominently in organic search results, which helps you earn more business from customers searching for agents in their area.

After working with Search Influence for SEO for one year, an agency saw 130 percent more new client inquiries and a 93 percent increase in organic search traffic.

Exclusive Offer: 

A fully customized campaign, for your agency, to help improve your website’s power as a lead generation and sales tool. Includes additional tools beyond what’s offered in the “Next Level” package.

Opportunity:

Get even more out of your social media presence, including targeted advertising to drive leads.

Provider: 

What they can do for you: 

Engage new and existing customers through social media platforms such as Facebook, YouTube, and Twitter. Social media offers an important opportunity to build trust and loyalty with customers, and show expertise by sharing valuable content. A detailed and consistent social media strategy helps you meet prospects where they are and stay relevant in a digital world.

A professionally branded and well-maintained social presence can engage your existing and longtime customers, as well as help bring in new customers.

Exclusive offer: 

Ongoing campaign, starting at $1,750 per month
Includes creation and running of targeted advertising to generate brand awareness and drive leads.

Exclusive offer: 

Mini Marketing Plan

$900 Level
  • Target audiences
  • Basic competitive research
  • Recommended strategies, prioritized
  • Presentation of marketing plan with time for questions with marketing experts
$1,200 Level
  • Target audiences
  • Basic competitive research
  • Basic Buyer's Journey
  • Recommended strategies, prioritized
  • Presentation of marketing plan with time for questions with marketing experts

Exclusive offer: 

Facebook Ads or Google AdWords audit

  • Review of campaign structure
  • Analysis of key performance indicators
  • Review of ad copy and graphics, as appropriate
  • Presentation of  findings and recomendations with time for questions with marketing experts

Opportunity:

Solicit positive online reviews of your agency, and put them to work to help you grow your business.

Provider: 

What they can do for you: 

GatherUp offers a system to help you monitor and respond to reviews of your business that appear across the Internet. It also allows you to automate the ability to ask your clients for more reviews, market reviews on your website as content and social proof, and track reviews to help find areas of improvement for your business.

Fact is, customer reviews are a critical part of today’s online world. Consumers compare businesses based on them, and read them before they contact you. Additionally, Google uses reviews when considering how to rank your business in its search results.

Listening is a business superpower and reviews generated from GatherUp are the best way to listen, learn and leverage your reputation to achieve that power.

Exclusive offer: 

GatherUp Pro includes onboarding support and training for the GatherUp review management system, in addition to SMS/text to ask for reviews and the ability to easily share your reviews as social content.

Opportunity:

Save time and effort with your digital and U.S. mail advertising campaigns.

Provider: 

What they can do for you: 

Taradel is an online service that helps you create mail and digital ads designed to drive leads and attract new clients. Within 10 minutes of logging on to the platform, you can target an audience based on radius, drive time, and demographics; then select an ad design, media type, and delivery schedule. Media options include direct mail, Facebook, Google display, email, and informed delivery ads from the USPS. Then just checkout and you’re done. Taradel does everything else for you!

Consumers are exposed to thousands of ads and images every single day. To grab their attention, you have to be in front of them with YOUR brand, your message and your offer – multiple times.

Exclusive offer: 

Pricing varies by campaign. Progressive agents receive an automatic 5 percent discount off any direct mail campaign, including postage. Customer support via phone and screenshare is available.

Opportunity:

Get more inbound calls with 100 percent hands-off marketing for your agency.

Provider: 

What they can do for you: 

Lift Local’s solutions help clients build their reputation through positive online reviews, and grow their business by winning back cancelled customers. They’re a service-based company that helps you effortlessly manage your marketing. Your personal account manager will handle your marketing and report on progress each month.

Nine out of 10 consumers consider reviews when making a purchasing decision. And, 84 percent of people trust online reviews as much as a recommendation from a friend.

Exclusive offer: 

Review Generation for $179 per month (a $199 value)
Helps you get authentic, positive customer reviews that you need to succeed in today’s insurance market.

Exclusive offer:

WinBacks for $179 per month (a $199 value) Custom-created, strategically timed email messages that help you get in front of—and win back—cancelled customers.

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